Rethread is a local social enterprise focused on reshaping the fashion industry through sustainability, education, consulting, and innovation. We use circular practices in textiles and apparel, including repair, upcycling, recycling, recommerce, and creative reuse, with the goal of keeping materials in circulation and minimizing waste.
Meet Dr. Iva Jestratijevic
Dr. Iva Jestratijevic is a professor, entrepreneur, and the founder of Rethread, a platform dedicated to making sustainable fashion more accessible through research, education, and practical tools for consumers. She is passionate about driving positive change in consumer behavior and corporate business practices. Her research focuses on circular production, responsible supply chains, and reducing waste in fashion systems, helping shape a more sustainable future for the industry.
Dr. Jestratijevic is the author of the open-source textbook The Business of Sustainability in Fashion and the founder of UNT's Zero Waste Textile Waste Diversion Initiative. Dr. Jestratijevic is a recipient of the International Textile and Apparel Association Rising Star Award and a University of North Texas Leadership Fellow. Her work has been featured on CBS News, in the Denton Record-Chronicle, and on multiple academic and industry podcasts.
Explore Dr. Jestratijevic's published research.
What Sets Us Apart
Actionable Impact
We help bring sustainability to life through thoughtful design, education, and real, circular solutions that actually work.
Creative Meets Practical
We bridge creativity and impact, blending industry expertise with hands-on innovation to make circular fashion both practical and scalable.
Built for Real Change
We work alongside you to create thoughtful solutions that keep materials in use and reduce waste in a way that feels natural and lasting.
Selected Media
Resource Recycling, Inc
Sorted: America’s textile waste problem starts in your closet
UNT News
New recycling initiative on campus aims to reduce textile waste
Happy Friday, North Texas! Podcast
Earth and Taxes
Voice of Denton